Hong Kong Brand Development Council

Sub-committees

Organise Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards, Hong Kong Emerging Service Brand Awards, Hong Kong Distinguished Brand Leader Award and other brand-related recognition programs;
Manage the Hong Kong Top Brand Mark Scheme to establish a brand accreditation system;
Exercise monitoring over and provide after-care for the awardees and registered organisations;
Protect the overall image of Hong Kong brands and enhance the brand-building capability of Hong Kong industries.

Advise on Provide guidance on the evaluation standards of "Brand Election", "Hong Kong ESG Awards", etc.) and the technical arrangements for certification programs such as "Hong Kong Brand Logo Scheme", "Hong Kong Made Logo Scheme", "Hong Kong Brand Directory", "ESG Charter Scheme" ;
Enhance the communications and cooperation between the Council and academics, professionals and other sectors;
Provide assistance to the implementation of research, training, and consultancy programs.

Chairman：	Mr Robert P K Lok

Members：	Mrs Annie Yau Tse, JP, Chairman, Hong Kong Retail Management Association
	Mr LAI Cheuk-pun, President, The Hong Kong General Chamber of Small and Medium Business Ltd.
	Mr Addy WONG Wai-hung, Hong Kong Professionals and Senior Executives Association
	Mrs Mui Kinoshita, Chairman, Hong Kong Designers Association
	Dr Luk Ting Kwong, Professor of Marketing, Emlyon Business School
	Prof Wu LIU, Professor and Head, Department of Management & Marketing, The Hong Kong Polytechnic University
	Mr Jeffrey Chu, Vice Chairman, Digital Transformation Allianc
	Mr Joseph S W Chow, Honorary Legal Advisor, Hong Kong Brand Development Council
	Mr Anthony Tong, Honorary Legal Advisor, Hong Kong Brand Development Council
	Mr Dominic Lam, Acting Chief Executive Officer / General Manager of Operations, CMA Testing Certification Laboratories
	Mr K.T. Ting, Chief Operating Officer, Strategic Services Development, Hong Kong Quality Assurance Agency

Raise public awareness of branding;
Facilitate Hong Kong brands’ development in domestic, Mainland and oversea markets;
Promote the objective and activities of the Council to boost its publicity.

Advise on and monitor the financial affairs of Hong Kong Brand Development Council;
Study on the strategies for improving the Council's financial soundness in the long run.

Provide guidance on memberships affairs such as recruitment, administration and services;
Study the strategies for the Council' s long-term development.