Brand Awards

Hong Kong Top Service Brand Awards (established in 2005) aim to give recognition to outstanding brands established by Hong Kong companies, to encourage local enterprises to strive for excellence, to promote Hong Kong services, and to enhance the profile of Hong Kong industries both locally and internationally.

1. “Hong Kong Top Service Brand” will be granted to “new comer entries” (entries that have never won such Awards before) of the most outstanding merits, while “veteran entries” (past Awardees) exhibiting continuously superior performance may be conferred “Hong Kong Premier Service Brand”. Usually capped at 10, the exact number of Awardees at each level will be at the discretion of the Judging Panel.
2. Introduced in 2008, the “Hong Kong Top Service Brand Ten Year Achievement Award” is an honorary award under the Hong Kong Top Service Brand Awards. It aims to recognise past winners of Hong Kong Top Service Brand Awards that have demonstrated persistent commitment to branding and having sustained outstanding performance over the years.
3. The Hong Kong Distinguished Brand Leader Award has been introduced to give recognition to Hong Kong entrepreneurs for the remarkable achievements in brand-building and contributions towards the development of Hong Kong brands, with the objective of identifying role models for the industries and promoting Hong Kong's brand culture. The Brand Leader Award will choose one winner and the candidate should be a Hong Kong citizen who has been at the helm of a winner of Ten Year Achievement Awards and engaged in the operation of the Candidate's Brand for not less than 10 years.
4. Winner of the above categories will receive a trophy and a certificate, as a memento of achievement.

“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”

1. “Hong Kong Top Service Brand Awards”are presented to brands engaged in service industries, which often refer to the trademarks or logos shown at the service locations or the brands of the entry companies.
2. To be eligible, the entry brand should be established in Hong Kong or have substantially close relations with Hong Kong, e.g. the controlling shareholders of the entry company being Hong Kong residents, the operating sites mainly based in Hong Kong, or the brand having significant contribution to or influences on Hong Kong's industrial and economic development.
3. The entry brand should have been registered with the Intellectual Property Department, HKSAR. Otherwise, the entry company should produce sufficient evidence to demonstrate originality and proprietorship of the brand.
4. The entry company should hold a valid Hong Kong Business Registration Certificate and have substantive business operations in Hong Kong, and it must demonstrate to the satisfaction of the Organiser that it has exclusive rights to fully control the production, distribution or other operational activities under the entry brand.
5. Previous winners of the Awards (“Hong Kong Top Service Brand”) are subject to a one-year moratorium and will resume entitlement in the third year from the winning.

“Hong Kong Top Service Brand Ten Year Achievement Award”

• To be eligible, the candidate of the Achievement Award should have been a winner of“Hong Kong Premier Service Brand”.
• It should have been conferred“Hong Kong Top Service Brand”for at least ten years (the winning year inclusive).
• It should hold a valid licence of the Hong Kong Top Brand Mark (Top Mark) Scheme currently.

“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”

1. Assessment is primarily based on the following factors:
   • Reputation (Hong Kong , Mainland China and Overseas)
   • Distinctiveness
   • Innovation
   • Quality
   • Image
   • Environmental Performance, Social Responsibility and Corporate Governance
2. Entries should go through a Preliminary Screening before entering the Final Judging, which in turn consists of an interview by the Final Judging Panel and a Public Polling held at the HKBPE venue. Final decision is based on review by Judging Panel with the results of Public Polling and On-site Assessment taken into consideration.
3. All decisions made by the Judging Panel and the Organiser will be final and binding in all respects in all matters relating to the Award.

“Hong Kong Top Service Brand Ten Year Achievement Award”

1. The assessment will be conducted based on three sets of factors:
   • Business performance and track of success;
   • Brand strategies and management;
   • Contribution to industries and society.
2. The Hong Kong Top Brand Assessment Board should decide on the list of winners at the Preliminary Judging of Hong Kong Top Service Brand Awards.
3. Candidates for the Achievement Award should be nominated by the Organisers in writing soon after the Hong Kong Top Service Brand Awards is open for application every year. As per the requirements of the Organisers and with reference to the judging criteria, the nominee should within the specified period of time provide information to give a brief overview of brand development and achievements over the recent ten years.

Hong Kong Top Brand Mark (Top Mark)

Ordinary Mark                Premier Mark

The Hong Kong Top Brand Mark ("Top Mark") is the distinctive visual symbol of Hong Kong Top Brand Awards (formerly Hong Kong Top Ten Brandnames Awards), Hong Kong Top Service Brand Awards, and Hong Kong Top Brand Mark Scheme.

Winners of“Hong Kong Top Brand”,“Hong Kong Premier Brand”,“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”could apply for Hong Kong Top Brand Mark Scheme by product/service categories and will, if meeting the assessment requirements, be conferred a licence to use the“Top Mark”for business promotion in relation to the brand, the winning company or certified product/service categories.

Organisations authorised to use the Mark shall ensure that it is used in compliance with the regulation and requirements laid down in the "Hong Kong Top Brand Mark Regulations" and "Terms and Conditions" of the Awards, and it shall endeavour to ensure Top Mark is used according to“Identity Guide for Hong Kong Top Brand Mark”.

The“Top Mark”is designed under the supervision of Mr Kan Tai Keung. The Mark is mainly a combination of a seal and a“TOP”, signifying authority, credential and prominence; the letter“T”and“O”are tangential to make up a letter“b”, which together imply“Top Brand”. The Ordinary Mark is in primary blue and red, while the Premier Mark is gold in colour to signify prestige and superiority.

Hong Kong Top Service Brand Ten Year Achievement Award Logo

The Hong Kong Top Service Brand Ten Year Achievement Award Logo is the visual symbol of the Achievement Award under the Hong Kong Top Service Brand Awards. 

Awardees of“Hong Kong Top Service Brand Ten Year Achievement Award”are entitled to use the specially-designed logo of the Achievement Award for the promotion of the overall image of the winning brands and the companies thereof.

Organisations authorised to use the Logo shall ensure that it is used in compliance with the regulation and requirements established by the Organiser, including but not limited to those laid down in the“Terms and Conditions”of the Hong Kong Top Service Brand Awards and“Selection Criteria”of the Achievement Award.

Winner of the Achievement Award could use the Logo only if it holds a valid licence of“Hong Kong Top Brand Mark (Top Mark) Scheme”; and it shall endeavour to ensure Logo is used, according to“Identity Guide for Hong Kong Top Brand Ten Year Achievement Award Logo”.

The logo of Hong Kong Top Service Brand Ten Year Achievement Award is designed under the guidance of the Honorary Design Advisor Mr. Charles Ng. Taking the shape of Arabic numeral“10”, it is a seamless combination of the Hong Kong Premier Service Band Mark and the number“1”, which in literacy implies“the first” and“the best”.