The Council is established on the principle of "Market Leads, Government Facilitates, Community Supports". Apart from having invited Government officials as Honorary Patrons and Honorary Advisors, the Council has a prestigious membership comprising representatives from a variety of sectors, such as manufacturing, commerce, academics, and professional services. A devoted secretariat and several working committees including "Hong Kong Top Brand Assessment Board", "Technical Advisory Committee", "Promotion and International Affairs Committee", "Finance Committee" and "Strategic Development Committee" have been set up as the operational arms to carry out the Council's various initiatives.