About the Council

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Vision and Mission

The tidal wave of globalisation, coupled with the rise of knowledge economy, has ushered in a “brand era”, where brand-building is becoming a must strategy for an organisation to stay competitive. Initiated by the Chinese Manufacturers Association of Hong Kong (the CMA), Hong Kong Brand Development Council (the Council) is a non-profit-making institution aiming to promote the development of Hong Kong brands by pooling together the efforts of all walks of life.


Steering our industries towards brand-building, and developing Hong Kong into a brands hub.


  1. To promote Hong Kong brands;

  2. To advocate innovation and creativity;

  3. To foster an environment conducive to brand-building;

  4. To enhance exchanges and cooperation among companies in regard to branding.