Brand Awards

Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards give recognition to up-and-coming young brands established by Hong Kong companies, with an aim to encourage the industries to embrace an enterprising spirit and to enhance the value-added attributes and the competitive edge of Hong Kong products and services through brand-building.

1. The Awards will present "Hong Kong Emerging Brand" and "Hong Kong Emerging Service Brand" to entries of the most outstanding merits. Usually capped at 5 for each award category, the exact number of Awardees will be at the discretion of the respective Judging Panel.
2. Winners will receive a trophy and a certificate, as a memento of achievement. Subject to the approval of the Organiser, the awardees are entitled to use "Hong Kong Emerging Brand Logo" (Emerging Logo) for promoting the overall image of the winning company and the brand within two years, provided that the full title and year of award conferral are duly indicated.

1. To be eligible, the entry brand should be established in Hong Kong or have substantially close relations with Hong Kong, e.g. the controlling shareholders of the entry company being Hong Kong residents, the manufacturing or operating sites mainly based in Hong Kong, or the brand having significant contribution to or influences on Hong Kong's industrial and economic development.
2. The entry brand should have been established for no more than 8 years.
3. The entry brand should have been registered with the Intellectual Property Department, HKSAR. Otherwise, the entry company should produce sufficient evidence to demonstrate originality and proprietorship of the brand.
4. The entry company should hold a valid Hong Kong Business Registration Certificate and have substantive business operation in Hong Kong, and it must demonstrate to the satisfaction of the Organiser that it has exclusive rights to fully control the production, distribution or other operational activities under the entry brand.
5. Previous winners are not eligible for repeated participation in the same award category. Besides, both past winners and current entries of the Hong Kong Top Brand Awards should be disqualified from entering Hong Kong Emerging Brand Awards; while past winners and current entries of the Hong Kong Top Service Brand Awards are not eligible for Hong Kong Emerging Service Brand Awards.

1. Assessment is primarily based on the following factors:
   • Reputation (Hong Kong, Mainland China and Overseas)
   • Distinctiveness
   • Innovation
   • Quality
   • Image
   • Environmental Performance, Social Responsibility and Corporate Governance
2. Entries should go through a Preliminary Screening before entering the Final Judging, which takes the form of an interview by the Final Judging Panel. Final decision is based on review by Judging Panel with the results of On-site Assessment taken into consideration.
3. All decisions made by the Judging Panel and the Organiser will be final and binding in all respects of all matters relating to the Awards.

The Hong Kong Emerging Brand Logo is the distinctive visual symbol of Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards.

Awardees of “Hong Kong Emerging Brand Awards” and “Hong Kong Emerging Service Brand Awards” are entitled to use the “Hong Kong Emerging Brand Logo” for promoting the overall image of the winning company and the brand within two years, provided that the full title and year of award conferreal are duly indicated. Organisations authorised to use the Logo shall ensure that it is used in compliance with the regulations and requirements established by the Organiser, including but not limited to those laid down in the “Terms and Conditions” of the Hong Kong Emerging Brand Awards or the Hong Kong Emerging Service Brand Awards, and the “Identity Guide for Hong Kong Emerging Brand Logo”.

“Hong Kong Emerging Brand Logo” is designed by the Honorary Advisor Mr. Charles Ng. It features a splendid star emerging from the back of letter “H” to symbolise “enterprising” and “promising”. The asterisk also takes the shape of letter “K” to make the logo a perfect incarnation of “HK”, implying “originating from Hong Kong” and “reaching out to new horizons”. The Logo inherits the primary red and blue from the BDC's corporate colour, which together with a touch of shining golden signify “professionalism”, “dignity”and “vitality”.