Brand Awards

  1. Home
  2. Brand Awards
  3. Hong Kong Emerging Brand & Hong Kong Emerging Service Brand Awards
  4. Award Arrangement

Award Arrangement

The Awards will present "Hong Kong Emerging Brand" and "Hong Kong Emerging Service Brand" to entries of the most outstanding merits. Usually capped at 5 for each award category, the exact number of Awardees will be at the discretion of the respective Judging Panel.

Winners will receive a trophy and a certificate, as a memento of achievement. Subject to the approval of the Organiser, the awardees are entitled to use "Hong Kong Emerging Brand Logo" (Emerging Logo) for promoting the overall image of the winning company and the brand name within two years, provided that the full title and year of award conferral are duly indicated.


The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser).

Event Sponsor

Trophy Sponsor

Honorary Auditor

Special Acknowledgement



Final Judging Panel of Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards comprises:

Miss Eliza Lee Man-ching, JP, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Hong Kong SAR Government (Chairman of Judging Panel)

Mr Calvin K W Chan, MH, Vice Chairman of the Hong Kong Brand Development Council

Prof Matthew K O Lee, Vice-President (Development and External Relations), Chair Professor of Information Systems and Electronic Commerce of City University of Hong Kong

Mr Calvin Chau, President of the Hong Kong General Chamber of Small and Medium Business

Ir C S Ho, Chairman of the Hong Kong Quality Assurance Agency

Mr David Lo, Vice Chairman of Board of Directors of Hong Kong Design Centre


  1. Companies wishing to enter the competition should indicate the award category and complete the corresponding “Entry Form” for submission to the Organiser.
  2. Participating companies should, upon the request of the Organiser, provide complete, accurate and objective information about the entry brand, together with relevant materials such as product/service description, photographs, catalogues, technical drawings and samples, if appropriate. Such information and materials as well as the signed original copy of “Entry Form“ should be submitted to the Organiser no later than 31 August 2021.
  3. Entrants should provide due assistance to the Organiser in conducting On-site Assessment.
  4. Entrants short-listed as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.
  5. There is no admission fee but entrants should pay an On-site Assessment fee, normally at HK$3,000. A company entering the Final Judging should also pay HK$7,000 (if it is a Corporate Member of the BDC or an exhibitor of the 55th HKBPE) or HK$9,000 (if it is not a BDC member nor an exhibitor), to cover part of administrative and promotional costs.



July to 31 Aug 2021

Preliminary Screening:

22 Nov 2021

Final Judging:

16 Dec 2021

Awards Presentation Ceremony

The Presentation Ceremony-cum-Gala Dinner of 2021 Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards will be held on the evening of 24 January 2022 (tentatively) at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated Financial Secretary The Honourable Paul Chan, GBM, GBS, MH, JP and top officials of the HKSAR Government.