Brand Awards

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  3. Hong Kong Emerging Brand & Hong Kong Emerging Service Brand Awards
  4. Award Arrangement

Award Arrangement

The Awards will present "Hong Kong Emerging Brand" and "Hong Kong Emerging Service Brand" to entries of the most outstanding merits. Usually capped at 5 for each award category, the exact number of Awardees will be at the discretion of the respective Judging Panel.

Winners will receive a trophy and a certificate, as a memento of achievement. Subject to the approval of the Organiser, the awardees are entitled to use "Hong Kong Emerging Brand Logo" (Emerging Logo) for promoting the overall image of the winning company and the brand name within two years, provided that the full title and year of award conferral are duly indicated.


The Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong are the co-organisers of the Awards (The Organiser).

Event Sponsor



Trophy Sponsor


Official Honorary Auditor


Special Acknowledgement



Final Judging Panel of Hong Kong Emerging Brand Awards and Hong Kong Emerging Service Brand Awards comprises:

Permanent Secretary for Commerce and Economic Development, Hong Kong SAR Government (Chairman of Judging Panel)

Mr Robert P K Lok, Vice Chairman of the Hong Kong Brand Development Council

Mr Michael Lai, President of the Hong Kong General Chamber of Small and Medium Business

Ir C S Ho, Chairman of the Hong Kong Quality Assurance Agency

Prof Kalok Chan, Dean of College of Business, City University of Hong Kong

Ms Kennis Chan, Acting Deputy Executive Director of Hong Kong Design Centre


  1. Companies wishing to enter the competition should indicate the award category and complete the corresponding “Entry Form” for submission to the Organiser.
  2. Participating companies should, upon the request of the Organiser, provide complete, accurate and objective information about the entry brand, together with relevant materials such as product/service description, photographs, catalogues, technical drawings and samples, if appropriate. Such information and materials as well as the signed original copy of “Entry Form“ should be submitted to the Organiser no later than 31 August 2024.
  3. Entrants should provide due assistance to the Organiser in conducting On-site Assessment.
  4. Entrants short-listed as candidates for Final Judging will be required to give a presentation (about 10 minutes) to the Judging Panel.
  5. There is no admission fee but entrants should pay an On-site Assessment fee, normally at HK$3,000. A company entering the Final Judging should also pay HK$7,000 (if it is a Corporate Member of the BDC or an exhibitor of the 58th HKBPE) or HK$9,000 (if it is not a BDC member nor an exhibitor), to cover part of administrative and promotional costs.



July to 30 Aug 2024

Preliminary Screening:

20 Nov 2024

Final Judging:

12 Dec 2024

Awards Presentation Ceremony

The Presentation Ceremony of 2024 Awards will be held together with BDC 20th Anniversary Gala Dinner on the evening of 11 February 2025 at Convention Hall, Hong Kong Convention and Exhibition Centre, to be officiated by Financial Secretary The Honorable Paul Chan, GBM, GBS, MH, JP (tentatively) and top officials of the Hong Kong SAR Government.