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Brand Forum

Brandname Vs Trademark (Chinese version only)
Brand Extension (Chinese version only)
Total Branding Mentality (Chinese version only)
Cracking the Concept of Brand
Five Steps for Brand Buildling
Understanding Brand Modeling
On the Relationship Between Brand Image and Brand Identity
Hong Kong be a Brands' Hub (II): How to ?
Hong Kong be a Brands' Hub (I): Can we?
Three functions of a sales network
Three Concepts of Building and Maintaining Brand Value
Six Challenges of Brand Marketing
Six Attributes of a Successful Brand
Product Innovation and Brand Value
From Made in Hong Kong to Created by Hong Kong