(Source: Ms Janet Cheang, Executive Director of CultureTainment Services Ltd)
Three functions of a sales network are:
1. Brand positioning
2. Product sales
3. Promotion of brand awareness
Factors should be considered when building a sales network:
l The product category should match with the sales network category
l The distribution of the region and the target customers
l The purchasing power of the people in the region and the number and distribution of the sales points
l The number, the size and the return of the sales points
l The progress of the sales network development and the availability of internal support.
As long as the business has a clear concept and careful preparation, a successful brand can be developed.
