HKU SPACE and the Hong Kong Brand Development Council are proud to announce their latest joint production - “The Brand and its Builder”. This is a unique interview series of 8 episodes with notable brand personalities who have been pivotal in the building of successful brands in Hong Kong and China. The series is hosted by Ms Melanie Lee, Adjunct Assistant Professor of HKU SPACE and a highly respected brand expert in Hong Kong. Featuring a theme in each episode, Melanie unfolds some of the key concepts and principles that lie in the process of building brands. A lively discussion takes place with our distinguished guest(s) who share their valuable insights and experience on how they come around meeting challenges and difficulties in the course of their brand building efforts. The first two episodes of the series was aired on 23 November 2009 with a new episode unveiled each Monday from then on for 7 weeks. A list of the themes and special guests interviewed in the series is presented below.
Episode 1
Date：23 Nov 2009
Title：Introduction to Branding - Core Values in building a brand
Speakers：Professor C F Lee, Director of HKU SPACE, Ms. Shirley Chan, Chairman of Hong Kong Brand Development Council (HKBDC)
Episode 2
Date：23 Nov 2009
Title：Brand Forum - Uncovering the Myth of Building Brands
Speakers：Stephen Chan, A Veteran in Broadcasting and Communications Viveca Chan, Chairman & CEO of WE Marketing Group and Adjunct Professor of PolyU HK Dr Royce Yuen, Chairman of Ogilvy Hong Kong , Chairman of HK4As and Visiting Associate Professor of HKU Melanie Lee, Adjunct Assistant Professor of HKU SPACE
Episode 3
Date：30 Nov 2009
Title：Innovation
Speakers：Mr Alan Chan, Creative Director of Alan Chan Design Company
Episode 4
Date：7 Dec 2009
Title：Integrated Communications
Speakers：Mr. Ng Yu, Chief Executive Officer of Emperor Entertainment GroupMr. Bruce Lam, General Manager (Hong Kong & Macau Markets) of Nokia
Episode 5
Date：14 Dec 2009
Title：Great Brand Campaigns
Speakers：Dr Royce Yuen, Chairman of Ogilvy Hong Kong, Chairman of HK4As and Visiting Associate Professor of HKU
Episode 6
Date：21 Dec 2009
Title：Differentiation
Speakers：Viveca Chan, Chairman & CEO of WE Marketing Group and Adjunct Professor of PolyU HK
Episode 7
Date：28 Dec 2009
Title：Adding Brand Values
Speakers：Ms. Celine Ho, Chairperson of HK2As and Manager Marketing Communications of Cathay Pacific Airways Limited
Episode 8
Date：4 Jan 2010
Title：Building Brand Loyalty
Speakers：Mr. Esmond Mok, Assistant General Manager & Chief Marketing Officer of Hang Seng Bank Limited
