Hong Kong Brand Development Council

Experience Sharing Seminar on “Branding Up in the Northeast China Market”

As concluding session of the ‘Dalian + Hong Kong Brand Festival” Project, a seminar under the banner of “Branding Up in the Northeast China Market” was held on 2 December 2016.

The Seminar started with a speech by Prof Thomas Chan, Director of One Belt One Road Research Institute of Chu Hai College of Higher Education, who analyzed the opportunities brought to the Northeast China by the “Belt and Road Initiative”. Then Mr Harry Yeung, Senior Vice President of LKK Health Products Group Ltd shared LKK’s entrepreneurial practices of building “Infinitus”, a Chinese medicine product brand, in the Mainland China. And the third speaker, Mr Pau Kin Ho, who was the Senior Manager of Executive Office of Mainland China Management Centre of Chow Tai Fook Jewellery Group Ltd, illustrated how CTF evolved to meet the changing consumer culture and market demand, based on the Brand’s experience in developing retailing network in Dalian City.

In the second part of the Seminar, Prof Sherriff Luk, Director of Brand Strategy and Innovation Center of the Hong Kong Polytechnic University, introduced gist of the research report namely “Tapping the Market Potential of Liaodong Peninsula: Local Distributors’ Perspective and Tips for Hong Kong Brands” newly-published by the BDC, followed by some recommendations on the satieties for tapping into Liaodong Peninsula and adjacent markets. At last, Chief Executive Officer of Kiu Fung Hong Ltd Dr Ellis Wong, based on the success story of “EDO” and “巨浪大切”, shed light on the effective way to promote a brand across the border by leveraging the advantages of “Hong Kong Brand” and pooling together limited resources

Chairman of the BDC Mr Simon Wong, JP and BDC General Committee Member Dr Kevin Lau, JP attended the Seminar and presented souvenirs to the speakers on behalf of the organisers. The Seminar attracted over 70 participants.