As concluding session of the Project, a seminar under the banner of “Tapping into Southern China Market” was held on 18 June 2013.
After introducing the gist of “Survey on South China Consumers’ Perception of Hong Kong Brands and Purchasing Behavior”, Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University, put forward some suggestions on the effective strategies for building and promoting brands in Southern Fujian region, and Dr Thomas Chan, Head of China Business Centre of Hong Kong Polytechnic University, introduced the on ongoing changes in China’s consumption pattern. Besides, Mr Stephen Wong, General Manager of San Dynamic Ltd and Mr Ellis Wong, Chief Executive Officer of Kiu Fung Hong Ltd, shared with the audience their real-life experience in developing domestic sales as well as the observations on the Southern Fujian Market. The Seminar attracted about 80 participants.
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