In order to equip local SMEs with knowledge of brand management and China Market, the Hong Kong Brand Development Council and the Trade and Industry Department implemented the "SMEs' Brand Planning and Domestic Sales Strategies" Training Project, with the China Business Centre of The Hong Kong Polytechnic University acting as the Implementation Agent and the Chinese Manufacturers’ Association of Hong Kong as Collaborating Organization. The Project organized a free-of-charge Training Workshop on “SMEs' Brand Planning and Domestic Sales Strategies” on 6,7,11 & 14 of September, 2012. The serial workshop was delivered in the form of theoretical review, case studies as well as group discussion. The lectures were mainly given by Dr. Sheriff Luk, the China Business Centre of The Hong Kong Polytechnic University; while Mr. Bin Yun Shui, CEO of Shenzhen Leading Health Technology Company Limited; Mr. Paul Ng, Managing Consultant of Advance Management Consultants Limited; Dr. Thomas Chan, Head of the China Business Centre of The Hong Kong Polytechnic University; Mr. Yang Fei, President & General Manager of ZTChina Enterprise Management Consulting Co., Ltd and Dr. Wendy Guo, the China Business Centre of The Hong Kong Polytechnic University were also invited to share on related topics such as “Brand Strategy Formulation”, “Strategies For Branding In China”, “Design And Manage Brand Experience” and “Customer Behavior Analysis”. This Training Workshop received an overwhelming response, attracting nearly 70 SME representatives.
Download the PowerPoint of “Brand Building And Managing” (Speaker: Dr. Sheriff Luk)
Download the PowerPoint of “Developing The China Market Via E-Commerce” (Speaker: Mr. Bin Yun Shui)
Download the PowerPoint of “Strategies For Branding In China” (Speaker: Mr. Paul Ng)
Download the PowerPoint of “Brand Strategy Formulation” (Speaker: Dr. Sheriff Luk)
Download the PowerPoint of “Customer Behavior Analysis” (Speaker: Dr. Sheriff Luk)
Download the PowerPoint of “Brand-Driven Organization And Brand Leadership” (Speaker: Dr. Wendy Guo)
Download the PowerPoint of “Design And Manage Brand Experience” (Speaker: Dr. Sheriff Luk)
Download the PowerPoint of “Brand Equity And Brand Asset” (Speaker: Dr. Sheriff Luk)
