In order to equip local SMEs with knowledge of brand management and China Market, the Hong Kong Brand Development Council and the Trade and Industry Department implemented the "SMEs' Brand Planning and Domestic Sales Strategies" Training Project, with the China Business Centre of The Hong Kong Polytechnic University acting as the Implementation Agent and the Chinese Manufacturers’ Association of Hong Kong as Collaborating Organization. The Project organized a Sharing Seminar on 4 Jun 2013, and invited Dr. Luk Ting Kwong, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center (BSIC) to analyze the commonalities of SMEs and the opportunities and challenges in branding. Representatives of selected enterprises, including Ms Candy Wu, Assistant Manager of Chung Hing Industrial Limited, Mr Jason Ng, Chief Marketing Officer of Farm Chalk Investment Ltd., Mr Jonathan Ng, Chief Executive Officer of New Town Speacialists Medical & Dental Centre and Mr Ben Chan, Marketing Manager of Good Rainbow International Limited that have participated in the "SMEs' Brand Planning and Domestic Sales Strategies" Training Workshop held in September 2012 and received follow-up consultation services were also invited to share the challenges encountered in the process of brand development. The seminar received an overwhelming response, attracting over 100 SME representatives.
Download the powerpoint of “HIBITTE─Marketing Channel Strategy and Brand Management”(Ms Candy Wu)
Download the powerpoint of “Clip Fresh─Brand Distributor and Branding”(Mr Jason Ng)
Download the powerpoint of “New Town Medical─The Challenges Faced by Service Brands”(Mr Jonathan Ng)
Download the powerpoint of “Turbo Cleaner─Building Brand Business and Brand Protection”(Mr Ben Chan)
Download “HIBITTE” brand analysis report
Download “Clip Fresh” brand analysis report
Download “New Town Medical” brand analysis report
Download “Turbo Cleaner” brand analysis report
