In order to equip local SMEs with practical knowledge of brand management, the Hong Kong Brand Development Council (BDC), the Chinese Manufacturers’ Association of Hong Kong (CMA) and the Asian Centre for Brand Management (ACBM) of the Hong Kong Polytechnic University organized the Pilot Workshop on “SMEs’ Brand Strategic Management” on 9, 10, 24 & 26 of August 2011. These workshops consisted of eight brand management related topics, including “What is Brand?”, “How to Set Up Brand Strategies: Process, Market Trend Analysis”, “How to Set up Brand Strategies: Consumer Behavior and Market Segmentation” and “Brand Identity”, etc. Dr. Sheriff Luk, Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University acted as the principal lecturer, while Mr. Charles Ng, Chief Brand Consultant of Maxi Communications Ltd, Mr. Sunny Poon, Branding Expert and Prof. Ben Liu were invited to share at the workshops. The serial workshop was delivered in the form of theoretical review, case studies as well as group discussion, and it received overwhelming response, attracting over 40 SME representatives.
Download the PowerPoint of “What is a brand”
Download the PowerPoint of “How to Set Up Brand Strategies”
Download the PowerPoint of “Marketing Communication”
Download the PowerPoint of “Brand Identity”
Download the PowerPoint of “Design and Manage Brand”
Download the PowerPoint of “Organizing for Branding”
Download the PowerPoint of “Brand Strategy”
Download the PowerPoint of “Brand Performance Assessment”
Download the PowerPoint of “Brand STP”
Download the PowerPoint of “How to Set Up Brand Strategies: Process, Market Trend Analysis”
