Under the topic of “From Crisis to Opportunity: How SME Brands Can Turn Crisis into Opportunity”, the forth activity of“SME Branding Club 2025”took place on 17 December. Prof. Felix Poon, founder of Vis Communications Consultancy Ltd. and Associate Professor of Practice, Department of Journalism and Communication of Hong Kong Chu Hai College was invited to talk about how SME Brands Can Turn PR Crisis into Opportunity.

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