BDC and HKU Space have joined force to launch the “Executive Certificate” since 2008, which in turn a Certificate for Module namely “Digital Branding and Experiential Marketing”. The course invites veteran brand experts to teach on how SMEs can use technologies to enhance customers' brand experience, to understand the management model of local, mainland China and global international brands, and to evaluate and plan the market positioning of brands, so that students can master the shaping of brands in the digital era. and strategies for building practical marketing and media campaigns.
This program marks the executive certificate in brand management course in town that is co-organised by two prestigious organizations through the synergy of the industry and the academia.
