The Hong Kong Brand Development Council (BDC), the Guangdong-Hong Kong-Macao Greater Bay Area Development Office (the Office) and the Chinese Manufacturers’ Association of Hong Kong (CMA) joined hands in organising the 'Luncheon Seminar “Hong Kong.IN .Brand Greater Bay Area 2025”on 26 September 2025 at Futian Shangri-La, Shenzhen.
Featured speeches by Ms Maisie Chan, JP, Commr for the Development of the Guangdong-Hong Kong-Macao Greater Bay Area, and Mr Calvin Chan, Chairman of the BDC and the Vice President of the CMA. The seminar invited Professor Gong Xiaofeng, Dean of Institute of Emerging Industries in Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen University, to delve into the importance of innovative productivity for brand influence. Mr Charles Ng, Chief Brand Consultant & Chief Designer of Maxi Communications Limited and Consultant of the BDC shared his insights on mastering personal branding. Mr Jeffrey Chu, Director and Founder of You Find Limited, explained how to leverage AI technology to enhance brand marketing efficiency. Finally, Dr. Cathy Jim, Director and Chief Technology Officer of RHT Industries shared how the Hong Kong brand "b-MOLA" integrates technology and branding
The Q&A session was moderated by Mr Dennis Ng, Vice Chairman of the CMA who led the speakers in answering questions from attendees. The seminar attracted nearly 300 industry representatives.
Download the "CEO Charisma and Brand Image Building" handout (Speaker: Mr Charles Ng, Chief Brand Consultant & Chief Designer of Maxi Communications Limited and Consultant of the BDC)
Download the "AI-Driven High-Performance Brand Marketing Strategy" handout (Speaker: Mr Jeffrey Chu, Director and Founder of You Find Limited)
Download the "b-MOLA: The Path to Integrated Innovation and Brand Development" handout (Speaker: Dr. Cathy Jim, Director and Chief Technology Officer of RHT Industries)
