Hong Kong Brand Development Council

Branding to Win Seminar 2023: Embrace the Sustainable Era of “ESG + Branding”

The Hong Kong Brand Development Council (BDC), the Trade and Industry Department (TID) of HKSAR Government, the Hong Kong Trade Development Council (TDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA) joined hands in organising the “Branding to Win Seminar 2023: Embrace the Sustainable Era of “ESG + Branding” on 30 August 2023 at the SME Center of the TDC.

Under the banner of “Embrace the Sustainable Era of ‘ESG + Branding’ ”, the seminar started with Prof Carlos Lo, Director of CBS at CUHK Business School, who elaborate on uplifting brand value by using ESG strategies. The second speaker, Mr Albert WK Lee, Partner, Climate Change and Sustainability Services of Ernst & Young, explained on the key to sustainable branding. Mr Rudi Leung, Founder and Director of Hungry Digital shed light on the examples of how to use ESG as an opportunity to promote brand. Ms Theresa Tang, Head of Business, Maxim's Cake and Other Subsidiary Brands of Hong Kong Maxim's Group, illustrated the experiences of implementing sustainable concepts in Maxim's operations. At Last, Dr Cathy Jim, Director and Chief Technology Officer of RHT Industries shared on how “b-MOLA” integrating ESG concepts into business strategies. Chief Executive Officer of the BDC, Mr Ralph Chow moderated a Q&A session to bring the Seminar to a close.

Assistant Director-General of the TID Ms Christine Wai, President of the CMA Dr Allen Shi SBS BBS MH JP, Chairman of the BDC Dr Eward Chan MH, Executive Vice President of the CMA, Dr Lo Kam Wing BBS JP, and Director of Merchandise Trade and Innovation & External Relations of the TDC Ms Smiley Lam presented certificates of appreciation to the speakers on behalf of the organisers. The Seminar attracted near 140 participants.