A Training Workshop was held on 18 March 2014 in Hong Kong, whereby Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University and Mr Anthony Chung, Brand Consultant at Hong Kong Polytechnic University Shenzhen Base with domain expertises will analyze the business environment of Chongqing and Western China, and share with Hong Kong brand operators on the knowledge and practices related to brand building, brand management and development of domestic market. Over 50 participants were attracted to join the Workshop.
After introducing the gist of “Survey on Western China Consumers’ Perception of Hong Kong Brands and Purchasing Behaviour”, Dr Edward Chan, Managing Director of German Pool (HK) Ltd., shared his experience in exploring China market. Mr. Jacky H.S. Lee, Partner of Johnnie Yam, Kacky Lee & Co. elaborated on legal issues in Developing of Western market in China. Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University, announced research result on Chongqing and Western China's consumer purchasing behaviour and consumption pattern and illustrated on how Hong Kong's brands prepare for exploring Western China market. The Seminar attracted about 80 participants.
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).
