Three “Interactive Consumer Panel Discussions” were conducted in Hong Kong and Chongqing on 15 March, 29 March and 1 May 2014 respectively. Led by Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University, Hong Kong brand operators exchanged views and developed insights with Chongqing local consumers, as well as their preferences, buying behaviors and perception of Hong Kong brands, helping to gather first-hand, in-depth market intelligence for Hong Kong companies’ reference. Around 50 participants were attracted to join the Panel Discussions.
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).
