Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University will conduct case studies on 3 Hong Kong companies with exposure to Liaodong or the adjacent regions to document their real-life experience in developing domestic sales, and to review their brand management strategies, business operation mode, as well as marketing tactics, with an eye to extracting relevant insights for Hong Kong companies’ reference.
Please download the research report “Tapping the Market Potential of Liaodong Peninsula: Local Distributors’ Perspective and Tips for Hong Kong Brands” for gist of the case studies of Hong Kong brands.
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).
