Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University will conduct in-depth interviews with about 8-10 local distributors with focus on Dalian and the adjacent markets. Through gathering first-hand market intelligence from the perspective of channel operators, such interviews would help advance the understanding of the commercial environment, consumers’ preference, distribution channels, and supporting facilities in Liaodong and the adjacent markets and shed light on the effective branding and marketing strategies.
Major findings of the in-depth interviews with distributors are documented as part of the research report to be released at the end of the Project.
Please download the research report “Tapping the Market Potential of Liaodong Peninsula: Local Distributors’ Perspective and Tips for Hong Kong Brands” for major findings of the in-depth interviews.
Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).
