Jointly organised by the BDC and HKU SPACE, the “Best Brand Idea Award” aims to give recognition to outstanding brand proposals by students of the Executive Diploma Programme in Strategic Brand Management.
The first phase and the second phase of Final Judging of the 2016 Best Brand Idea Award were held on 16 January and 17 August 2016 respectively. Altogether there were four outstanding brand proposals selected as the winners. The second phase of Judging Panel comprised BDC General Committee Member Dr Lo Kam Wing, College Senior Lecturer of College of Business and Finance of HKU SPACE Ms Sharon Lam and Lecturer of College of Business and Finance Ms Donna Chen.
At the Award Presentation Ceremony held on 14 October 2016, BDC Vice Chairman Dr Edward Chan delivered welcome remarks and presented prizes to the winners.
