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Case Book of “Ready to Go: SMEs’ Winning Strategies for Brand Development”

Under the SME Development Fund of Trade and Industry Department, the Hong Kong Brand Development Council has joined forces with the CMA and the Asian Centre for Brand Management (ACBM) of the Hong Kong Polytechnic University to implement a research and training project namely “Branding for Returns: The Path to Strong Brands for SMEs”. As a culmination of the project, a Case book entitled “Ready to Go: SMEs’ Winning Strategies for Brand Development” published at the end of February. The case book documents the brand-building processes and experiences of some 20 Hong Kong SMEs, provides local SMEs an effective theoretical framework for reference as well as pertinent best-practices for benchmarking in branding.