As one of the major BDC 10th Anniversary serial celebrating activities, a new book titled “Hong Kong Brands: New‧Classic” has been published by the BDC in collaboration with the Hong Kong Economic Times.
“Hong Kong Brands: New‧Classic” has been published in August 2015, with a circulation of 5,000 and featuring a prologue written by the Financial Secretary of HKSAR Government the Honourable John Tsang. The book provides vivid documentation of the “Branding for Excellence” stories of 21 Award-winning brands, giving a detailed account of their development trajectories, innovation strategies and critical success factors;and it collects wisdom of words in branding contributed by famous scholars and brand experts.
Please download order form of the book (Chinese version)
