2021 Suggestions on Supporting Hong Kong Brands' Development in Greater Bay Area
Based on the findings of "Stduy on the Attitude towards Hong Kogng Brands and Purchasing Behaviour of Greater Bay Area Consumers", the BDC proposed the following measures to support the Geater Bay Area development of Hong Kong brands:
- In view that Hong Kong, as a source of origin, has shown signs of diminishing “blessing” (positive “country-of-origin effects”) on Hong Kong brands, the research team calls on the SAR government and all sectors of society to work together to reshape and revamp the image of Hong Kong and Hong Kong brands.
- In addition to launching social advertising and public relations activities tailored to the Greater Bay Area, formulating special promotion plans for cities.
- The Government can also assist selected industries to organise conferences and exhibitions for promoting Hong Kong brands and products in the regional market.
- The Government should envision building a “Brand Greater Bay” and promote it as another iconic attribute of the region's identity. This would open up a new avenue for advancing the high-quality development of Greater Bay Area, highlight Hong Kong’s irreplaceable role in fostering a “brand economy” in the region, and inject new elements into the positive image of Hong Kong and “Hong Kong Brand” as well.
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