Marking Scheme

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Date

23 April -20 October 2017

Organizer:

HKBDC
HKU SPACE

Fee:

$12,800 per programme (*All fees are subject to change without prior notice.)

Telephone :

2867 8313

E-mail:

exdipbrand@hkuspace.hku.hk

Description :

Executive Diploma in Strategic Brand Management comprises two parts: Executive Certificate in Brand Management and Executive Certificate in Brand Communications.

Executive Certificate in Brand Management

  1. Brand Planning and Management  
  2. Brand segmentation, positioning and values
  3. Strategic brand management  
  4. Project Presentation
  5. (Total: 45 hours)

Executive Certificate in Brand Communications

  1. Building brand equity I: Choosing brand identity and elements 
  2. Building brand equity II: Designing supporting marketing programmes 
  3. Building brand equity III: Integrated Marketing Communications strategies 
  4. Project Presentation
  5. (Total: 45 hours)

Course Fees:

Executive Certificate: HK$7,000 (for 3 modules),

Executive Diploma: HK$12,800 (for 6 modules)

Individual module as a short course: HK$2,600

 

Commencement Date:

Executive Certificate in Brand Communications - 23 April 2017

Executive Certificate in Brand Management 20 October 2017

Application Deadline:

Executive Certificate in Brand Communications - 
15 March 2017

Executive Certificate in Brand Management - 
22 September 2017

For more details about the programme, please visit 

http://hkuspace.hku.hk/prog/executive-diploma-in-strategic-brand-management



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