To enhance Mainland consumers’ understanding of Hong Kong brands, the Hong Kong Brand Development Council has joined hands with “Let’s Go”, a magazine under the aegis of People’s Daily, to conduct a series of interviews with Awardees of the Hong Kong Top Brand Awards and Hong Kong Top Service Brand Awards. These interviews are published in the Hong Kong column of the magazine under the banner of “Hong Kong Top Brand and Top Service Brand Serial Interview”.
Established in 2002, “Let’s Go” is a free publication provided to passengers on the inter-city through trains between Hong Kong and Mainland cities like Shenzhen, Guangzhou, Shanghai and Beijing, with a potential readership of over 600 million per month. It contains a column to introduce the major enterprises, famous brands and celebrities of Hong Kong.
