The 5th Hong Kong Brands and Products Expo (HKBPE), Macau, organised by the Chinese Manufacturers’ Association of Hong Kong (CMA), starts today (7 April) at Macau Fisherman’s Wharf Convention and Exhibition Centre. This four-day expo runs until 10 April 2023 and features more than 260 booths showcasing carefully selected popular Hong Kong products.“ ‘Hong Kong．IN．Brand Greater Bay’Macao Brandfest”- a joint project of the CMA and the Hong Kong Brand Development Council (BDC) - is also held in parallel with the expo, highlighting the unique glamour of Hong Kong brands.
The opening ceremonies of the two events were performed by Mr Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government; Mr U U Sang, Chairman of the Board of Directors of the Macao Trade and Investment Promotion Institute; Ms Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; Ms Chan Tze Wai, Deputy Director of Economic and Technological Development Bureau of the MSAR Government and office-bearers of the CMA, including President Dr Allen Shi, Vice President cum Chairman of the CMA Exhibition Services Limited Mr Ivan Sze, Executive Vice President Dr Wingco Lo, Vice Presidents Mr Simon Wong, Vice President cum Chairman of the Hong Kong Brand Development Council Dr Edward Chan, Vice Presidents Mr Dennis Ng and Dr Ma Kai Yum, and CEO Mr Ralph Chow. As the promotional ambassador of this year’s HKBPE, Macau, Ms Nancy Sit also attended the expo’s opening ceremony.
Dr Allen Shi, President of the CMA remarked, “HKBPE has been a time-honoured tradition in Hong Kong for almost a century and holds fond memories for many Chinese people. This may explain why the Macau edition of HKBPE has been so well received by local people since its inception in 2016 and why it is now our most successful exposition outside Hong Kong. After losing three years to COVID-19, we are eager to meet again with both existing and new fans here in Macau. Now that all limits to crossing between Macau and Hong Kong have been eliminated, we are thrilled to return to this bustling city, and luckily, we are back in time to catch this holiday season.”
President Shi added, “We hope to make the expo not only an important window for the promotion of Hong Kong products to the Greater Bay Area (GBA) and other places in the world but also a signature annual tourism and shopping extravaganza in Macau.”
A huge variety of well-known Hong Kong products and brands, including food and beverages, household appliances, kitchenware, beauty and health care products, apparel and accessories, are brought together under one roof in the Fashion and Beauty Products Zone, Living and Household Products Zone, Leisure Food Zone and Health Preserving Food Zone.
The expo also comes with the “ ‘Hong Kong．IN．Brand Greater Bay’Macao Brandfest ”, a thematic exhibition zone co-hosted by the BDC and the CMA and sponsored by the Trade and Industrial Organisation Support Fund, Trade and Industry Department, the Hong Kong SAR Government. The organisers have handpicked over 20 of Hong Kong’s top brands - known for their outstanding innovations, designs or cultural distinctiveness - for display. As well as providing well-designed interactive experience activities, the zone reflects the values and collective image of Hong Kong brands: stylish, enterprising and culturally sophisticated.
Dr Edward Chan, CMA Vice President cum Chairman of the BDC said, “The vigorous growth and the huge market size of the GBA present immense potential for Hong Kong businesses. As the flagship project of the BDC under its “Brand Greater Bay”Vision, the“‘Hong Kong．IN．Brand Greater Bay’Macao Brandfest”aims not only to help Hong Kong enterprises take advantage of “Hong Kong Brands” to uplift their competitiveness in the GBA market, but also to promote the brand development of the whole region, driving its high-quality growth.”
To thank the residents of Macau for their continued support, our exhibitors are rolling out incredible discounts of over 40%, with some as high as 90%. A few goods are selling for only MOP $1, including soup pack, abalone, skincare products and toothpaste.
With amazing performances and fun activities for all ages, the expo provides an exciting and joyous setting for the entire family during Easter. For example, there will be singing, dancing and Chinese opera performances and handicraft workshops. This year, “To Be a Top Model” HKBPE’s Little Model Competition will be held for the first time.
Plenty of surprises are in store for visitors via lucky draws! Great prizes, with a total value of over MOP$400,000, await to spice up your shopping experiences, such as round-trip air tickets between Hong Kong to Taipei, hotel stays in Macau, Hong Kong buffet vouchers, kitchenware and electronic appliances.
The expo is open from 11 am to 8 pm from 7‒9 April and from 11 am to 7 pm on 10 April. Five free shuttle bus routes are offered at various points across the city.
About the Chinese Manufacturers’ Association of Hong Kong
Established in 1934, the Chinese Manufacturers' Association of Hong Kong (The CMA) is a not-for-profit business organisation focusing on promoting Hong Kong’s trade and industrial development. The association’s mission is to provide a platform for businesses to grow and to reflect industries’ views on the government’s public policies and their implementation. It also plays a proactive role in fostering community development and economic cooperation between Hong Kong and the Mainland and global economies. Today, CMA has become one of the most representative commercial and industrial associations in Hong Kong, with over 3,000 member companies.
About the Hong Kong Brands and Products Expo
The Hong Kong Brands and Products Expo (HKBPE) was first held by the CMA in 1938 and has since made tremendous contributions to promoting Hong Kong’s industries and external trade. Attracting millions of visitors every year, HKBPE has become one of Hong Kong’s most important annual events and is deeply rooted in the hearts of the local community. Over the years, the CMA has organised HKBPE in many major mainland cities, and in 2016, the expo made its debut in Macau.
