Resource Centre

Research Reports

“Effective Branding in Greater Bay Area” Company Case Study Report

Report of Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers

Survey Report on “Hong Kong Brands: The Road to Relaunch”

Developing Brands in Beijing-Tianjin-Hebei Economic Circle

Tapping the Market Potential of Liaodong Peninsula: Local Distributors' Perspective and Tips for Hong Kong Brands

Study on the Market Environment and Consumers’ Purchasing Behavior of Beijing-Tianjin-Hebei Economic Circle

Study on Northeast China Consumers’ Perception of Hong Kong Brands and Purchasing Behavior

Study on the Purchasing Behaviour and Consumption Pattern of Chongqing and Western China Consumers

Survey Report on Southern Fujian Consumers' Perception of Hong Kong Brands

Survey Report on Central China Consumers’ Perception of Hong Kong Brands

Suggestions on Establishing a Mutual Recognition Mechanism for Trademark Registration in Greater China

Survey on CMA Members Brand Development Strategies

Hong Kong Brand Development Strategies and Action Agenda