The CMA conducted a questionnaire survey during July to September 2003, aiming to grasp the current status of members brand development, keep abreast of their future plan and branding strategies, and solicit their viewpoints on Hong Kong brands development environment and prospects. The survey adopted the self-completion approach and received 216 valid replies.
The recent years have witnessed a tidal wave of branding gaining momentum in Hong Kong. This emerging trend, while underscoring local companies unanimous endeavor to climb up the value chain, indicates the Hong Kong brands have ushered in a new developmental stage teeming with both opportunities and challenges. Being the founding organization of the Hong Kong Top Ten Brandnames Awards, the CMA has been keeping a close eye on the development of local brands and playing an active roles as facilitator, catalyst and even incubator in this process. As part of its efforts to strengthen brand research, the Association conducted a questionnaire survey during July to September 2003, aiming to grasp the current status of members brand development, keep abreast of their future plan and branding strategies, and solicit their viewpoints on Hong Kong brands development environment and prospects. The survey adopted the self-completion approach and received 216 valid replies.
Download the Survey on Members brand development strategies
