As concluding session of the Project, a seminar under the banner of “Tapping into Northern Mainland Market” was held on 18 September 2015.
The Seminar started with a speech by Dr David Pun, Principal Consultant of AcuVisions Consultancy Ltd, who gave advice on how to leverage on China’s Free Trade Zone Policy to develop domestic sales. On behalf of the Brand “Kingkow”, Mr Tseuk Yan On, Chief Operating Officer of Diamond Joy Group shared the Brand’s experience in exploring Mainland’s domestic market.
In the second part of the Seminar, Dr Sherriff Luk, Director of Brand Strategy and Innovation Center of the Hong Kong Polytechnic University, announced the research finding of the “Study on the Market Environment and Consumers’ Purchasing Behavior of Beijing-Tianjin-Hebei Economic Circle and Consumers’ Purchasing Behavior” and put forward some recommendation the strategies for tapping into the Northern China market.
Vice Chairman of the BDC Mr Ng Ching Wun attended the Seminar and presented souvenirs to the speakers on behalf of the organisers. The Seminar attracted about 70 participants.
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下載「港商利用內地自貿區開展內銷的新機遇」講義
(講者:雋思顧問有限公司首席顧問潘琪偉博士)
下載「『Kingkow』內銷攻略：南北大不同」講義
(講者: Diamond Joy Group首席營運官卓仁安先生)
下載「『京津冀』地區居民的消費趨勢及香港品牌之營銷策略」講義
(講者: 香港理工大學品牌戰略及創新中心主任陸定光博士)
