New horizon in Branding Strategy
The fifth activity of “SME Branding Club 2015” took place on 10 November 2015. Dr Nicholas Tam, Academic Section Leader of Business and Management Section, School of Continuing and Professional Education of City University of Hong Kong (CityU SCOPE), illustrated on the city brand and the relationship between local firms and the city brand. Dr Olivia Koon, Lecturer of CityU SCOPE also gave an introduction of the “2016 Live Project” (Student Consultancy Scheme). The gathering attracted 42 SME representatives.
