The Hong Kong Brand Development Council (BDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA) jointly held the “‘Live Your Dream’ Youth Empowerment Seminar Series: Brand Start Up!” at the Lecture Theatre of Hong Kong Public Library on December 28 (Monday). After the Chairman of BDC Mr Simon Wong JP delivered a welcome speech at the beginning of the Seminar, the President of CMA Dr Eddy Li BBS JP and Vice President cum Chairman of CMA Exhibition Services Ltd, Dr Tony Tai presented souvenirs to the speakers.
The Seminar started with a speech by Mr William Chau, Managing Director of B2A Consulting Ltd, who introduced “the seven steps” to build a successful brand, followed by an enlightening illustration by Ms Viola Pak, Founder and Branding Director of EGGSHELL’S COOL, which touched on the importance of creative and customer-focused designs in brand building. At last, Mr Ellis Wong, Chief Executive Officer of Kiu Fung Hong Ltd shared his experience in developing two award-winning brands “EDO” and “巨浪大切”. The Seminar attracted about 200 participants.
Download the PowerPoint of “Seven Steps to Build a ‘Winning’ Brand”
(Speaker: Mr William Chau, Managing Director of B2A Consulting Ltd)
Download the PowerPoint of “New．Classic: From EDO to 巨浪大切”
(Speaker: Mr Ellis Wong, Chief Executive Officer of Kiu Fung Hong Ltd)
