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Workshop on “Brand Management and Application of Marketing Planning Skills in China Market”

Co-organised by the BDC and CMA Training Center, the Workshop on “Brand Management and Application of Marketing Planning Skills in China Market” was held on 18 January 2016. Dr Sam Lam, Director and Executive Consultant of Outdoor Sky Marketing and Management Consultancy explained the relationship between brand management and marketing plan, and he also gave an account on the application of different marketing strategy and tactics.


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