“Branding to Win Seminar: Creative Branding and Marketing” was held on 31 August 2011. It was jointly organised by the Hong Kong Brand Development Council (BDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA). Mr. Paul Leung, Chief Executive Officer of BDC and CMA, presented souvenirs to the speakers. The seminar invited Prof. Liu Zhi Qiang, Programme leader of School of Creative Media of City University of Hong Kong; Mr. Baniel Cheung, Honorary Lecturer of School of Modern Languages and Cultures and Part-time Lecturer of School of Business of The University of Hong Kong; Mr K. K. Tsang, Chief Executive Officer of GroupM Hong Kong and Mr Steve Huen, Executive Director of EGL Tours Company Limited as the speakers, giving talks on “Building Brand Image Through Creative Media”, “The Latest Domestic Sales Market Development and Trends in Hong Kong and China”, “Advertising, Public Relations & New Thinking of Marketing”, and “Using Social Networking for Brand Promotion”. The seminar attracted over 110 participants to attend.
