Under the SME Development Fund of Trade and Industry Department, The Hong Kong Brand Development Council joined forces with the CMA and the Asian Centre for Brand Management (ACBM) of the Hong Kong Polytechnic University to implement a research and training project namely “Branding for Returns: The Path to Strong Brands for SMEs”. The deliverables of the project include conducting in-depth interviews and focus group interviews, publishing a case book and organizing seminars and training workshops. In order to equip local SMEs with knowledge of brand management, the second Seminar on “Building Brand Equity Seminar: Decision Making Process of Brand Management” was held on 31 March 2010. Dr. Sheriff Luk, Assistant Professor of Faculty of Management and Marketing, The Hong Kong Polytechnic University elaborated on the decision making process of brand management. Mr. Sunny Poon, General Manager & Brand Expert of Spoon Brands Enterprise Company elaborated on the success factor for building a brand in China market. Mr. Thomas Leung, Director of Pro-Logic International Limited shared on the process of building up the brand. The seminar received overwhelming response, attracting over 140 participants.
