The BDC regularly organizes the “Branding to Win Seminar” series. Centering on different aspects of brand development, this serial seminar is an effective catalyst to boost brand consciousness among the public, while serving as a forum whereby experts from a wide range of professional arenas could exchange views on branding.
The fourth serial seminar was held on 19 June 2008 under the theme of “Brand Communication and Image Building”. This seminar lined up speakers from different professional arenas including academia, consultants and media practitioner, who shared with participants the best practice in communication with the public and the press as well as the effective ways to build up a positive and reputable brand image. It received enthusiasm response with the participation of more than 120 companies.
