The fourth activity of “SME Branding Club 2015” took place on 9 Oct 2015. Dr Sam Lam, Director and Executive Consultant of Outdoor Sky Marketing and Management Consultancy, gave an account of the current global economic situation and the recent changes in China's political-economic environment, and he also share some strategic suggestions on how to adjust the business development strategies to cope with the challenges faced by Hong Kong brands. The gathering attracted 35 SME representatives.
