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Study on Northeast China Consumers’ Perception of Hong Kong Brands and Purchasing Behavior

Commissioned by Organiser, a research team led by the experts of the Hong Kong Polytechnic University conducted a questionnaire survey at the “2014 Hong Kong Trendy Products Expo, Harbin” from 19 to 24 September 2014. The Survey successfully interviewed more than 1,000 local citizens and gathered views on their consumption preferences and perception of Hong Kong brands, helping to provide Hong Kong companies with first-hand information and insights for Hong Kong companies’ reference.

The survey findings was relaeased on 5 December 2014.

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