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Survey on South China Consumers’ Perception of Hong Kong Brands and Consumption Pattern

Commissioned by Organizer, a research team led by the experts of the Hong Kong Polytechnic University conducted a questionnaire survey at Xiamen, Quanzhou and Zhangzhou around late April to early May. The Survey successfully interviewed 1,017 local citizens and gathered views on consumers’ awareness and perception on Hong Kong brands, helping to provide Hong Kong companies with first-hand information and insights in regards to the consumer behaviors and the business environment of South Fujian region. The survey finding was released on 18 June 2013.

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