Three “Consumer Focus Group Discussions” were conducted with one in Baoding city of Hebei Province and two in Tianjin on 15 and 20 June 2015 respectively, moderated by Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center. In particular, the Tianjin focus group discussion held in the afternoon of 20 June was followed by an interactive session to allow more than 10 Hong Kong brand operators to exchange views with consumer interviewees and developed insights into their preferences, buying behaviors and perception of Hong Kong brands, helping them to gather first-hand, in-depth market intelligence on Tianjin and North China market.
