Under the sponsorship of the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organization Support Programme), the BDC implemented the "Assisting Hong Kong Brands to Explore Western China Market through Organising ‘Chongqing Hong Kong Brand Festival’ Serial Activities” Project, with the Chinese Manufacturers' Association of Hong Kong acting as the Collaborating Organisation and the CMA Exhibition Services Limited acting as Implementation Agent.
A half day Business Study Tour was organised on 30 April 2014 at Chongqing, whereby Hong Kong brand operators paid a visit to YouYou Foods Company Limited, an enterprise with rich experience in domestic sales and observed Chongqing New Century Department Store, a representative shopping mall, so as to have better understanding of local business environment and distribution channels, and to shed light on the strategies for market entry and brand promotion.
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