Jointly organised by the BDC and HKU SPACE, the“Best Brand Idea Award” aims to give recognition to outstanding brand proposals by students of the Executive Certificate in Creative Branding and Brand Management, and the Executive Certificate in Digital Brand Communications programmes
The judging of the 2018 Best Brand Idea Award was held on 23 June and 25 August 2018 with two brand proposals selected as the winners. Panelists of the Judging were Dr Ellis Wong, Vice Chairman of BDC and Ms Sharon Lam, Lecturer of the Executive Programme.
At the Award Presentation Ceremony held on 30 November 2018, BDC Vice Chairman Mr Ng Ching Wun delivered welcome remarks and presented prizes to the winners.