Jointly organised by the Hong Kong Brand Development Council (BDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA), the 2014 Brand Awards Presentation Ceremony-cum-BDC 10th Anniversary Gala Dinner was held on 2 February at the Hong Kong Convention and Exhibition Centre. Financial Secretary Hon John Tsang and Secretary for Commerce and Economic Development Hon Gregory So were invited to be the guests-of-honour and to present trophies to the winners, together with Mr Godfrey Leung, Under Secretary for Commerce and Economic Development; and Mr Kenneth Mak, Director-General of Trade and Industry.
The 2014 Brand Awards have turned out to be another great success. Through rigorous selection, 43 brands have become laureates of the four award schemes. In which, 17 brands have won the “Hong Kong Top Brand” and 14 brands have won the “Hong Kong Top Service Brand”; whilst 6 product brands and 6 service brands have won the “Hong Kong Emerging Brand Awards” and “Hong Kong Emerging Service Brand Awards” respectively. The products of the winners are on display at the Hong Kong Trade Development Council’s Design Gallery at the Hong Kong Convention and Exhibition Centre until 6 February.
To celebrate its 10th birthday, the BDC has staged a host of events and programmes under the banner of “Leading the Way, Branding for Excellence”. In addition to the Anniversary Gala Dinner tonight, the campaign includes the introduction of a new honorary category namely “Ten Year Achievement Award” and a promotional booth at the Hong Kong Brands and Products Expo which aims to enhance the profile of the Council and promote the branding achievements of Hong Kong industries.
Starting from August 2014, a newspaper report series titled “Hong Kong Brands: New‧Classic” is regularly published by the BDC in collaboration with the Hong Kong Economic Times. The reports collects the success stories of Hong Kong’s representative brands, enumerating their succession and evolutions as well as the invaluable experience of brand operators; and at a later stage, these reports will then be compiled into a book of the same title. The BDC plans to hold a launching ceremony for thebook around mid-2015. A forum will also be organised to raise the awareness of branding among the industries and the public as a whole.
More than 700 guests attended the Awards Presentation Ceremony-cum-Gala Dinner that night. They included Deputy Director-General of Economic Affairs Department Mr Zhang Xialing; CMA President Dr Eddy Li; BDC Chairman Elect Mr Simon Wong; CMA Vice Presidents, Permanent Honorary Presidents and General Committee members; the panel judges; leading businessmen and representatives from the winning companies.
Videos of BDC and Awards' winners on the web page (http://www.hkbrand.org/events/details/499/3/p2)
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Financial Secretary Hon John Tsang, CMA President Dr Eddy Li, BDC Chairman Ms Shirley Chan and BDC Chairman Elect Mr Simon Wong held "BDC 10th Anniversary" Lighting Ceremony.
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Addressed by BDC Chairman Ms Shirley Chan.
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Addressed by Financial Secretary Hon John Tsang.
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Financial Secretary Hon John Tsang, Secretary for Commerce and Economic Development Hon Gregory So, CMA President Dr Eddy Li, BDC Chairman Ms Shirley Chan and BDC Chairman Elect Mr Simon Wong had a group photo together with Awards' Final Juding Panels and Winners.
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Secretary for Commerce and Economic Development Hon Gregory So, CMA President Dr Eddy Li, BDC Chairman Ms Shirley Chan and BDC Chairman Elect Mr Simon Wong held "Happy Birthday to BDC" Cake-cutting Ceremony.
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BDC Chairman Elect Mr Simon Wong held "Cheers! Hong Kong Brands" Toasting Ceremony.
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Dancing Performance and Live Band Show.
浏览「香港服务名牌十年成就奖」得奖品牌：「香港中国旅行社」短片
