Jointly organized by the BDC and HKU SPACE, the “Best Brand Idea Award” aims to give recognition to outstanding brand proposals by students of the Executive Diploma Programme in Strategic Brand Management.
The judging of the 2015 Best Brand Idea Award was held on 17 January and 18 July and four outstanding brand proposals were selected as the winners of the Award. A presentation ceremony cum Seminar was held on 8 October.
