Jointly organized by the BDC and HKU SPACE, the “Best Brand Idea Award” aims to give recognition to outstanding brand proposals by students of the Executive Diploma Programme in Strategic Brand Management.
The judging of the 2014 Best Brand Idea Award was held on 11 January and 26 July 2014 and four outstanding brand proposals were selected as the winners of the Award. A presentation ceremony cum Seminar was held on 25 November.
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