The "InnoBrand 2009-Corporate Identity and Mascot Design Competition" was co-organized by the the Victoria Junior Chamber and the BDC during May to August 2009. This event featured the "Mascot Design Competition" to recognize innovative mascot design and a seminar series that rovided knowledge and experience-sharing related to corporate identity and image. The Organizers believed that these activities could help to educate on the importance of corporate image as well as to promote innovative among SMEs.
