The “InnoBrand 2007—Corporate Identity Design Competition cum Seminars” was co-organized by the Victoria Junior Chamber and the BDC during April to August 2007. This event was to recognize outstanding brand logos designed by local SMEs. Besides, it also featured a series of seminars to provide knowledge and experience sharing related to logo design. The Organizers believed that these activities could help to educate on the importance of logo and corporate image, arouse the brand awareness among SMEs, and give a boost to local design industry.
At its comeback in 2007, the Competition was re-structured into two categories, i.e. “Corporate Category” and “Young Professional Category”, with five winners selected for each category. To commemorate the Ten Year Anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR), the Competition also presented “HKSAR 10th Anniversary Special Award” to two selected brands, namely “Octopus” and “Intimex”.
