A series of stage performances with distinctive “Hong Kong flavours” and entertaining programmes echoing with the subject of the thematic zone were lined up at the venue of “‘Lovely‧Loving Hong Kong’ Brand Frontline”. Scattered over the five-day exhibition period from 19 to 23 June 2015, 17 shows were put on, including children and model catwalk shows to display participating brands of the Gallery, brewing of Hong Kong-style milk tea, and a series of children related workshops and talks on the theme of ‘Deary.Loving Children’, in an attempt to demonstrate the essence of Hong Kong lifestyle and to promote selected industries and product/service categories that are representative of Hong Kong’s brand development, while enhancing the attractiveness to and interaction with the visitors.